工商管理硕士课程
| MBA7003 | 价格和市场 | |
| This course introduces participants to microeconomic theory and its applications to actual business situations. It provides the economic tools to analyze consumer behaviour, production theory and costs, principles of industry structure and pricing policies across different markets. |
| MBA7010 | 综合项目 ; 商业计划或组织的咨询项目 | 5 个学分 |
| Modern business is very often based on project-oriented actions where business plans play a crucial role as instruments for combining business ideas with their financing and implementing concepts. Preparing for active roles in business development, MBA graduates are supposed to have very well developed business-planning skills. This course, while giving special considerations in both technology-related ventures and international business activities, is designed to develop business-planning skills through experiential learning. Students, under the supervision of faculty members, will conceptualize business ideas and convert this into a complete business plan to be assessed by an academic – business panel. Prerequisites: courses from first three teaching Modules. |
| MBA7015 | 咨询业务开发项目 | 10 个学分 |
| Based on previous course work accumulated in the first three Modules, this course allowed students to put the theories and skills that they learned in the classroom to work through addressing a client company’s business issues. Individually, or in small teams or two or three, students work approximately 400 hours for the client organization. They analyse the problem and provide a managerial solution based on rigorous analytical work supervised by a faculty member. At the end of the course, students are required to report on their projects and key findings both to the company management, supervising Professor, and to their classmates. |
| MBA7020 | 大师研究报告项目 | |
| Master Research Report is designed exclusively for students selecting the MBA with Research Option. The research project has to be selected and conducted under the supervision of an Academic Supervisor who will define any specific conditions to be met by the project and it has to be approved by the MBA Director. The field of study is subject to agreement between a student and an Academic Supervisor. The project must be approved by the middle of the second Module and completed by Graduation. A Master’s Research Report must demonstrate a student’s competence in reporting research findings. The final work must follow guidelines developed by the UNB School of Graduate Studies. |
| MBA7061 | 跨文化谈判和沟通 | |
| This course is designed to provide a learning environment where class members can reflect on and develop their effectiveness at cross-cultural communications and negotiations. Students should develop an understanding of their current style, a clear vision of their desired style, and a specific plan to move the current to desired state. A goal is to understand and to develop approaches to minimize cross-cultural “incidents”, as well as deal effectively with them when they occur. Opportunities are provided to practice applying the concepts and theories that are presented in the course. It is intended to be fun and immediately useful in everyday life, while simultaneously building a systematic framework for dealing with cross-cultural communication and negotiation. Given the goals of this course, lecturing will be kept to a minimum. Approaches to learning will include extensive reading and discussion, guest speakers, experiential exercises, writing, some lecturing, student-lead discussion, and self-reflection. As students undertake self-analysis in order to understand their current style of negotiation and communication, they will also think about the style and approaches that they would like to use in order to develop a more effective approach to communication and negotiation. |
| MBA7100 | 战略管理 | |
| This course provides students with an explanation of the most important concepts and techniques in developing and implementing a competitive business strategy. The process of Strategic Management is presented and the essence of strategic decision-making is discussed. Students are required to analyze companies operating in a competitive marketplace and assess the firm’s internal capabilities for value creation. Tools for assessing and developing competitive strategy are discussed and students apply these techniques in individual case studies. Various models for strategic management are introduced and utilized through case study discussions. Course topics are sequenced so that the selected text will serve to reinforce your learning. Case studies, theory reading and discussions will be used to encourage students to participate and apply strategic thinking to real business situations. |
| MBA7102 | 国际商业政府和社会 | |
| Given the growing complexity of managerial decision-making, the overall mission of this course is to foster ethical decision-making and behaviour in organizations. This course is designed to stimulate discussion of the emergent applied ethical issues in organizations. Students will be trained in critical thinking - the ability to address issues from both sides, to evaluate the best arguments on each side, and to arrive at a conclusion based upon a systematic analysis of these arguments. Specific topics covered include the modern global business environment, current issues facing business, government and society, the not for profit sector, workplace matters, stakeholder ethics and ethical decision making, and strategic responses to a changing global business environment. |
| MBA7167 | 中小企业创业和新企业管理 | |
| Entrepreneurship and Small & Medium-Sized Enterprise Management is a course for those who have a specific or general interest in pursuing an opportunity, shaping it into a venture plan, and potentially launching it as a viable business in the future. The course is particularly aimed at students who aspire to launch their own startup, those who would like to test startup as a career option, or those who merely wish to familiarize themselves with the concepts, issues, and techniques of new venture creation and entrepreneurship. |
| MBA7169 | 可持续增长和发展 | |
| This course will develop the students understanding of the issues surrounding the idea of sustainability as presented in the United Nations report published by the World Commission on Environment and Development (WCED 1987) also known as the Brundtland Report – Our Common Future http://www.un-documents.net/wced-ocf.htm. The course revolves around the three main interlocking concepts presented in the report (See Fig.1 below): environmental, social and economic sustainability and their relationship. The course will concentrate on how the global ideas presented in the WCED and related documents can be most efficiently applied in businesses of all sizes. Classes will consist of case studies, lectures, student presentation and an individual research report. |
| MBA7214 | 财务会计 | |
| Financial accounting introduces students to the role of financial reporting for users both internal and external to the organization. The course is taught from a manager’s view point; therefore, in addition to introducing participants to financial accounting concepts and principles, it provides managers with the techniques and skills necessary to properly analyze and interpret financial statement information. Discussion will center on the role of financial reporting in an enterprise and the methodology by which investors and creditors assess financial information as a part of their decision making process. |
| MBA7215 | 管理会计和控制 | |
| This course equips participants with sufficient knowledge and skills to evaluate managerial accounting reports in different settings such as marketing, operations management, and business policy. It also takes a closer look at the revolution in the world of accounting and many of the issues central to management accounting. |
| MBA7303 | 营销管理 | |
| Marketing Management involves identifying marketing opportunities and recognizing strong marketing practice is essential to both profit and non-profit organizations. This course examines the major tasks performed by the marketing function and offers practice in qualitative and quantitative analysis. |
| MBA7305 | 比较国际营销 | |
| The course begins with an overview of market definitions and segmentation strategies characteristic of the North American Market. The North American political, legal and regulatory systems are examined in detail to provide context for the study of strategic marketing decision making and marketing plan development. Issues relevant to product and service markets are examined. Relevant ethical and technology issues will be examined throughout the course. The course will be taught with an emphasis on active learning using a combination of case studies, exercises and student projects.Prerequisite: 7303 年工商管理硕士 or permission of the instructor. |
| MBA7351 | 管理的创新 | |
| This course provides an introduction to innovation focusing on the challenges inherent in taking advantage of both incremental and routine innovation and more radical or revolutionary change in products and processes. This course highlights the importance of innovation to both new ventures and to large established firms and explores the organizational, economic, and strategic problems that must be tackled to ensure innovation is a long-term source of competitive advantage. |
| MBA7352 | 新产品和新服务的商业化 | |
| Despite the fact that commercialization of new products and services is critical to the future success of all industries, many innovations rarely get past the early stages of product development. MBA 7352 takes a manager’s perspective of this challenge, discussing the techniques used by firms successful in the commercialization of new products and services: data-driven analysis, disciplined risk taking and organizational incentives that sets them apart. In addition, the course will give students a better understanding of today’s increasingly complex connections between internal processes and external linkages that often condition success of commercialization. |
| MBA7353 | 当前技术管理的主题 | |
| This course examines current practices and issues in the strategic management of technology. Various models of managing the technology function within a broad organizational context will be examined in seminar format in the class as well as in the field. To provide for the most updated approach to technology management, leaders from industry and government will be invited to the class, and current regulatory and practical issues discussed. |
| MBA7383 | 市场营销在交互式环境中 | |
| An emarketing course focusing specifically on practices and approaches to online marketing and advertising. It encompasses emerging principles and practices of marketing in highly networked interactive environments. It covers the use of software tools, strategies such as virtual marketing, marketing to customer-supported communities, branding in cyberspace, and consumers’ perceptions of quality and value in intangible products. |
| MBA7384 | 业务企业营销 | |
| This course provides the qualitative skills and knowledge that business development professionals require to market and sell products and services, focusing primarily on business-to-business marketing and selling. It covers the following: the organization and management of market-oriented firms; characteristics of electronic markets and trading hubs; conceptual frameworks for marketing in technology-intensive environments; business-to-business marketing techniques; implications of electronic purchasing for marketers; techniques of selling and closing; network marketing, and business-to-business relationship marketing. |
| MBA7404 | 金融 | |
| Finance is a broad field covering corporate financial management, investments and financial institutions. This finance course introduces participants to the basic foundations of finance, concentrating on the evaluation of projects, company strategies and financial securities. |
| MBA7427 | 国际金融管理 | |
| In an increasingly integrated world economic system, all the major economic functions, i.e., production, consumption and investment are taking on an increasingly transnational character. Reflecting this, financial marketplace is also becoming increasingly globalized. This trend is being facilitated by policies of increasing economic liberalization and deregulation, which governments all over the world are pursuing. Rapid advancement in communication and information technology has accelerated this process. In this global economic stage, an informed understanding of today’s corporate financial decision-making requires some background in international finance. It is essential for those who work for a Multinational Corporation to understand the international dimensions of financial management. This course is intended to introduce you to some of the key concepts in international finance and their applications to real world managerial decisions. In this context, one can look at this course as a logical extension of the traditional corporate finance course. |
| MBA7503 | 管理组织 | |
| This course examines the human factors in management related to organization effectiveness, management of individuals, interpersonal relationships, and teams. Special attention is placed on the leadership of organizational change. |
| MBA7504 | 人类行为和领导 | |
| This course deals with the behavioural aspects of people in organizations and the management of organizations. The focus is on choosing goals and organizing and managing so as to ensure critical responses to these goals. |
| MBA7505 | 人力资源管理比较 | |
| While there are some fundamental principles that lead to the effective and efficient deployment of a labour force, these principles are greatly impacted by cultural, legal, political, economic and ecological factors. The purpose of MBA 7505 is to explore the ways and means to marry the operational needs of a multi-national organization doing business within NAFTA and the variances existing within the differing jurisdictions. Topics to be covered include: Strategic Management and HRM, Framework for Analysis and Development of HRM Practices, Fundamental Principles of Effective and Efficient HRM, Adaptation of HRM Practices to Meet Jurisdictional Requirements. |
| MBA7604 | 管理信息系统 | |
| This course provides an overview of computer technology and trends and their implications for management. The course emphasizes how technology should be managed rather than how it operates, providing insight into the issues of end-user computing, information systems planning, and the use of information systems for competitive advantage. The goal of this course is to prepare students to assume an active and significant role in the design, implementation, use and management of information systems. |
| MBA7605 | 统计和研究 | |
| This course provides current and future managers with a contemporary view of basic concepts, techniques and uses of research in a business environment; techniques of how to plan, collect, organize and assimilate information to make informed decisions; analytical data analysis which includes descriptive statistics, probability distributions, test of hypotheses, contingency tables, linear regression and correlation, and analysis of variance. |
| MBA7607 | 项目管理 | |
| A commonly used definition of a project is “a temporary endeavor undertaken to create a unique product or service”. Industry is becoming more “projectized” as technology and other factors drive change at an ever-increasing rate because it is Project, as opposed to Operational, approaches that are needed to deliver these new products and services. The purpose of this course is to present the student with an introduction to the basics of project management and to equip them with practical knowledge around the practice of Project Management. |
| MBA7626 | 生产与运作管理》 | |
| The course focuses on ways to improve the competitive positions of a company and on ways to realize the strategic objectives of the company by looking at different types of operational environments and their links with strategy. It examines the planning and control of operations, tools and techniques, which are helpful in ensuring optimal use of resources, as well as the interface with quality, technology, and distribution management. |
| MBA7654 | 过程改进策略 | |
| Process Improvement Strategies is designed to help students gain an understanding of the value of business processes and what purpose they serve leaders today and in the future. Specific focus for this course will be toward common Information Technology processes including ITIL, LEAN, Agile, and RUP. The course will also cover three popular Process improvement Frameworks – ISO, CMMI, and Six Sigma. |
| MBA7705 | 国际商务法律 | |
| A course in legal aspects of international business combining a review of both macro and micro environments of global business. This course provides an overview of the legal framework within which international business is conducted. |
| MBA7862 | 有竞争力的技术情报 | |
| Competitive technology intelligence (CTI) includes the processes, structures and systems involved in the development of analyzed information that is used to support decision affecting the investment and/or leverage of technical resources. CTI is used by firms that operate in industries subject to rapid technological change and in which entirely new or different technologies will be needed within five years, firms with technology intensive products and/or processes, and firms possessing extensive R&D portfolios. This course discusses the application of business and competitive intelligence techniques to the understanding and analysis of technology acquisition, diffusion, management, protection and transfer. |
| MBA7936 | 国际贸易管理 | |
| This course reviews fundamental issues of international trade management in the modern global environment. Starting with economic theories of international trade and trade policies, the course will concentrate on a variety of practical matters such as making strategic choices on outsourcing or developing internal organizational capacity for export, managing export and import processes, developing competitive intelligence for trade operations, financing trade and dealing with financial risk, building an international workforce and managing an export office. |
| MBA7999 | 个人效率 | |
| The essential characteristic of successful MBAs is the ability to apply their technical knowledge in a manner that creates true growth. This course has been designed to help you understand the competencies required to lead organizations and to determine how to best use your strengths to achieve the best possible outcomes. There are four primary objectives of this course: · 发展战略高度的竞争角色和组织领导人面临的需求 · 建立一个对管理和领导之间的平衡和实现这一平衡的手段 · 允许类成员去探索自己的优势和发展战略 , 建立在这些优势 |
北京金吉列加拿大部留学专家刘啸东老师，拥有数年从事留学行业的工作经验，专业知识储备扎实，成功案例经验丰富。非常熟悉加拿大初高中、学院、本科、硕士等各个学术阶段的申请，对每个学生的个案进行深入的研究分析，并最终为其量身定制出最适宜精准的留学方案。出国留学对于孩子来说，是一家的重要转折，我会以最专业的知识提供与您匹配最好的留学方案，并会以最热忱的心为您办理在留学过程中遇到的任何问题。
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