在过去 每每提到旅游管理专业
大家第一反应就是——导游!
其实不然,从整体来看,旅游代表的是一个综合性产业集群。学习旅游管理的你可从事以下行业:旅行社、酒店、旅游策划、旅游研究
旅游规划、旅游电商、景区相关
旅游地产、旅游投资、旅游分析
旅游咨询、旅游渠道策划、旅游运营
旅游周边、旅游媒体、旅游会展等等
更重要的是有机会在旅游局工作
(哇,也太多了8~!)
根据世界旅游组织的统计
目前旅游业已经成为世界最大的产业
未来旅游市场的前景是光明的
而专业的高级旅游管理人才一直供不应求。
专业介绍
旅游管理专业涉及到的是整个行业的管理,包括大家所熟知的有酒店管理和旅游目的地管理,相对而言,酒店管理和品牌相关性更高,目的地管理的区域属性更强,目的地会展策划则和项目管理的相关性更强。
在工作职责上,则分为产品推广营销、客户满意度维系、品牌宣传、财务、媒体关系维护、会务管理、地产管理等一系列具体工作。
学校举例
以香港中文大学-旅游及款待服务管理专业为例
Tourism and Hospitality Management
• Provide professional training in tourism and hospitality management
• Equipped with hotel training facilities on campus
• Offer internship opportunities in local or overseas hotels
• Graduates can complete the Top-up Undergraduate Degree Programme jointly offered by CUSCS and Griffith University, Australia in 12 months
• Programme Structure
• This programme will be offered on a two-year full-time basis, and based on a credit unit system.
Career Prospect
Progression Path
Local Articulation
Top-up Undergraduate Degree Programmes jointly offered by CUSCS and Griffith University. Graduates can complete these programmes in about one year.
UGC-funded or self-funded Undergraduate Degree Programmes offered by local universities. In recent years, our graduates have been admitted to the following local bachelor degree programmes:
o Bachelor of Arts in Cultural Management, The Chinese University of Hong Kong
o Bachelor of Business Administration in Hotel and Tourism Management, The Chinese University of Hong Kong
o Bachelor of Science in Community Health Practice, The Chinese University of Hong Kong
o Integrated Bachelor of Business Administration, The Chinese University of Hong Kong
o Bachelor of Science (Hons) in Hotel Management, The Hong Kong Polytechnic University
o Bachelor of Science (Hons) in Tourism Management, The Hong Kong Polytechnic University
o Bachelor of Commerce (Hons) in Human Resources Management, Hong Kong Baptist University
o Bachelor of Business Administration in Marketing, Hong Kong Baptist University
Study Overseas
Arrangements have been established with a number of overseas institutions for graduates to articulate to their bachelor degree programmes in related disciplines:
Australia
• Griffith University
• The University of Queensland
• The University of South Australia
United Kingdom
• University of Portsmouth
• University of Sunderland
Students who complete a higher diploma programme from CUSCS will be eligible for entry into Year 2 or 3 of an undergraduate programme of the following universities:
Australia
• The University of New South Wales
United Kingdom
• University of the West of England (UWE Bristol)
Career Prospect
This programme is specially designed for those who are interested in entering the tourism and hospitality industry. Graduates will be equipped with the professional knowledge as well as the technical skills required by the industry which can contribute to students' competitiveness and their employment opportunities in the future.
Graduates can apply for various kinds of jobs relating to the tourism and hospitality industry such as hotels, travel agents, airlines, food & beverages, conventions & exhibitions, clubhouses, property management and any other service-oriented positions.
中国香港旅游管理专业大学排名
1.香港大学
2.中文大学
3.科技大学
4.理工大学
5.城市大学
6.浸会大学
7.教育大学
8.岭南大学
