专业： International Strategic Marketing [MSc]
国际战略营销
链接 :
课程设置：
Core courses
Consumer behavior 消费行为学
Global business environment 全球金融环境
International strategic management 国际战略管理
Managing across cultures and comparative management 跨文化和比较管理
Marketing communications 营销传播管理
Marketing ethics and society 市场伦理和社会学
Marketing research 市场研究
Services marketing 服务营销
Strategic marketing management. 战略营销管理
Optional courses may include
Export marketing 出口营销
E-Marketing strategy 网络营销策略
International brand management 国际品牌管理
Marketing planning and decision making 营销策划和决策制定
Retail marketing 零售营销
Sales management and techniques 销售管理和技术
Strategic marketing consultancy. 战略营销咨询
费用： £20150
入学要求：
学术要求：
2.1 Honours degree or non-UK equivalent in business and management, marketing or commerce, or a relevant social science degree. Your degree must contain at least 25% of undergraduate credits in marketing, management or marketing & economics. This is a specialist degree for students with a background in a relevant field of study. Those who do not have such a background who would like to pursue further studies in the area of marketing and/or business growth are advised to apply for MSc Management with Enterprise & Business Growth.
语言要求：
overall score 6.5
two sub-tests no less than 6.5, no sub-test less than 6.0
or equivalent scores in another recognised qualification
职业发展：
Graduates go on to work in marketing roles in small and large companies around the world, particularly in jobs relating to brand management, advertising and public relations, marketing research, marketing consultancy, jobs associated to conventional or digital marketing. We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.
