专业： Marketing
链接：
https://www.ed.ac.uk/studying/postgraduate/degrees/index.php?r=site/view&edition=2018&id=638
课程设置：
Year 1 Academic year:
Compulsory courses
You must take these courses
Consumer Behaviour 消费者行为学
Marketing Decision Analysis 营销分析
Principles of Marketing Management 营销管理原理
Marketing Research 市场调研
Marketing Applications 市场营销应用
Dissertation (MSc Marketing)
Course options
Marketing of Services 营销服务
International Marketing Strategy 国际营销战略
Marketing Communications 营销传播
Marketing And Society 营销与社会
Understanding Brands 了解品牌
Marketing in a Digital World 数字世界的营销
入学要求：
Academic requirements
You will need a UK first-class or 2:1 honours degree from a good university in one of the subjects below, or an equivalent overseas qualification.
An undergraduate degree in a business or management related subject is normally required. This programme is not aimed at those who have an undergraduate degree specifically in Marketing. If you do, we would recommend our Masters by Research instead.
Candidates with degrees in social sciences, communications, public relations and media or arts related fields will also be considered.
Those with a very good Honours degree in other disciplinary areas will be considered provided that they have studied a degree with some marketing related content.
Applications from mature students with significant marketing management experience or acceptable professional qualifications will be considered on an individual basis.
Supporting your application
Relevant work experience is not required but may increase your chances of acceptance.
Preference will be given to those with grades above the minimum requirements due to strong competition for places on this programme.
IELTS: total 7.0 (at least 6.0 in each module)
